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Applications Open • Next Cohort

THE EDUCATION BEHIND THE LIFE

An Elevated Life Begins with Intention.

Soft Life U is a premium lifestyle education membership for women who want to learn, grow and live beautifully on their own terms. Explore seven schools, meaningful community, practical resources and experiences designed to enrich the life you are creating.

Now accepting free applications · Soft Life U App Launch Waitlist

Applying is free. Nothing is charged while waiting.

9:41

Today's Curation

Marcus, 36

Atlanta, GA

Verified

Building something lasting. Family-minded and done with games.

  • Identity verified
  • Background reviewed
  • Eligibility confirmed

7

Schools

26

Weeks

Soft Life

Memberships

Choose Your Path

View all schools →

Membership

Soft Life
All Access

Go deeper. A more intentional life awaits you.

Apply to Join the Waitlist

$49.99/month

  • Soft Life U Rewards Program — planned
  • Access to All 7 Schools
  • Exclusive Content
  • Webinars and events — planned
  • Supportive Community

Tools Needed for the Soft Life

View all tools →

About Soft Life U

What is Soft Life U?

Soft Life U is a premium lifestyle education membership for women who want to learn, grow and live beautifully on their own terms. Explore seven schools, meaningful community, practical resources and experiences designed to enrich the life you are creating.

Women apply through a private profile reviewed by the Soft Life U admissions team. Applying is free: every submitted application joins the Soft Life U App Launch Waitlist, and nothing is charged to apply or to wait. Membership prices are shown for information. After graduation, alumnae may join Society Standard. Relationship-minded gentlemen apply separately to the Gentlemen's Registry. Soft Life U is not an accredited college.

Membership Levels

Choose Your Level

Begin where you are. Every level builds on the one before it, up to the application-only Privé experience.

Soft Life Entry Level

$9.99/ mo

Monthly billing only

YOUR INTRODUCTION TO LIVING WELL.

Begin with Welcome and orientation, every published course in the Personal Development school, Rewards and The Welcome Lounge. The other six schools are included with All Access and above.

  • Welcome and orientation
  • Full Personal Development school — all published courses
  • Daily Soft Life tips
  • The Welcome Lounge
  • Soft Life U Rewards Program — planned
  • Crest handkerchief
Learn More

Recommended

Soft Life All Access

$49.99/ mo

or $479.90/year

THE COMPLETE SOFT LIFE U EXPERIENCE.

Step into all seven schools, the full Sisterhood, a guided 26-week journey, practical lifestyle resources, biweekly educational webinars and monthly member events. A 7-day free trial is planned for All Access only; it is not active while checkout is closed.

  • Soft Life U Rewards Program — planned
  • Full Soft Life U curriculum
  • Biweekly educational webinars — planned
  • Monthly member events — planned
  • Handkerchief and T-shirt
Learn More

Soft Life VIP

$99.99/ mo

or $899.88/year

MORE ACCESS. MORE POSSIBILITY.

Enjoy everything in All Access, VIP community experiences and the opportunity to be considered for limited curated introductions before graduation.

  • Soft Life U Rewards Program — planned
  • Private group chats — planned
  • Consideration for curated introductions; eligibility applies
  • VIP experiences — planned
  • Handkerchief, T-shirt and sweatshirt
Learn More

Soft Life Privé

By application

$3,000 enrollment + $499.99/month

A MORE PERSONAL PATH.

Application-based membership with individualized support and dedicated matchmaking, tailored to your goals and eligibility.

  • Soft Life U Rewards Program — planned
  • Skips the curriculum
  • Dedicated matchmaking subject to eligibility and availability
  • 1-on-1 support
  • All merch, including the hat
Learn More

Entry Level includes Welcome/orientation and all published Personal Development courses; existing release weeks and prerequisites still apply. Native preview-campus conversations are available in the Welcome Lounge for Entry Level and above, Sisterhood for All Access and above, and VIP for VIP and Privé. Rewards offers, webinar and member-event calendars, lifestyle tools and VIP experiences are not yet available; curated introductions remain subject to eligibility and availability. Launch promotions and trials are not active while checkout is closed.

Planned Founding Member special: free Entry Level for the first 100 qualifying signups. Eligibility and the free-access duration will be announced before activation. Joining the waitlist does not reserve or award a place. This is a launch promotion, not a permanent free membership tier.

A 7-day free trial is planned for Soft Life All Access ($49.99/month) only. Trials and payments are not active while the launch waitlist is open; higher tiers do not include a free trial.

The Soft Life, Everywhere

Travel with confidence.

Planned for every paid membership

SLU Rewards

A planned member savings program for dining, hotels, travel, shopping, beauty and wellness, entertainment and more. Partner offers, search and redemption are coming soon; the categories below are a preview, not available offers.

Learn More
  • Dining
  • Hotels & Travel
  • Shopping
  • Beauty & Wellness
  • Fitness
  • Family & Kids

Merchant participation and offers remain to be confirmed. Apply to the free waitlist; membership checkout is not live.

Four women enjoying conversation at a café table

Community

The Life Is Better Together.

Find thoughtful conversations, shared experiences and women who value growth, connection and living well. Begin in The Welcome Lounge or unlock the full Sisterhood through All Access.

Native conversations are available in the preview campus: Welcome Lounge for Entry Level and above, Sisterhood for All Access and above, and a private VIP space for VIP and Privé.

Explore Memberships
Soft Life U SLU 1986 monogram

Seven Schools. Endless Possibility.

Follow a structured 26-week educational journey through seven schools, with practical lessons, worksheets, progress tracking and a graduation milestone worth celebrating.

Admission Requirement • Women 18+

Admissions begins
with your profile.

Complete a detailed profile so our admissions team can understand your goals, lifestyle, standards and readiness.

  • About You
  • Goals
  • Lifestyle
  • Standards
  • Readiness

Stage One

Soft Life All Access

$49.99 / month

Apply to Join the Waitlist

Lifestyle

Live Well, Every Day.

From recipes and entertaining to wellness, financial literacy and professional growth, discover resources that bring intention and enjoyment to everyday life.

Recipes and additional lifestyle tools are coming soon.

Women celebrating together during a spa day

Society Standard

Connection, On Your Terms.

For women interested in meaningful partnership, Society Standard offers an optional, intentional matchmaking pathway. Eligibility and availability apply.

Discover Society Standard
9:41SLU

Discover

Vetted • Approved • Verified

Marcus, 36

Atlanta, GA

Relationship-minded. Identity verified by the Registry.

Pass
Introduce

The Gentlemen's Registry

A separate application. Identity and eligibility vetting. A considered standard.

Learn About the Registry
A couple enjoying a boat trip together

Soft Life U Campus Shop

Wear the Standard.

The skills behind the soft life.

Shop the Collection →

Make Room for the Life You Envision.

Find Your Membership

Applying is free. Nothing is charged to apply or while waiting.